The Fluffy Cloud is a radical re-imagining of what a live sound and light experience can be. It is simultaneously a major-scale installation artwork, as well as a full-fledged festival-grade performance stage. It is also now alive in the virtual multiverse. There has never been anything else quite like it.

We believe shared live experiences are at the root of communities. But the common front-to-back experiences found in live events today result in environments where interpersonal connections are limited. We cannot connect with others if staring at the back of their heads. An exercise in art and extreme engineering, The Fluffy Cloud was designed to foster a more interconnected space via the creation of the world's first and only fully 360° sound and light experiences. Unlike some other partially circular experiences, only the Cloud offers a fully immersive spherical experience where audience’s views are complete uninterrupted in all directions while being bathed in 60,000 watts of tier-1 sound capable of hitting frequencies as low as 28Hz. From full fledged festival-grade concerts, to small scale family-friendly light and soundscapes, we strive to create special connected experiences people will never forget.

That’s in real life at least, we also have a virtual version of The Fluffy Cloud which we can do lots of cool stuff with. It’s kind of crazy. But its fun. We’re making it up as we go ;)

But why?

We do it because we want to make magic for people. We do it for the look of wonder in people’s eyes as they experience something unlike they’ve ever seen before. For the smiles. The laughter. The tears. The love. We do it for our community. Along the way, we hope to be able to use the Cloud as a force for good, bringing people together and creating special experiences where we can use to teach the the 10 principles of Burning Man:

• Civic responsibility (this is our favorite!)

• Radical inclusion

• Radical self-expression

• Participation

• Immediacy

• Gifting

• Radical self-reliance

• Communal effort

• Leaving no trace

And as for the 10th principle, decommodification? Well, we love that too, but someone’s got to pay the bills, so we reserve that for our time in the desert, while we’re outside, we will do our best to minimize the amount of commodification we have to do to keep the flame alive while still making a living :)

Making an impact

We want to make an impact for good. For all our productions in the default world we do our best to try to find non-profit or other civic-minded organizations to partner with. If you have a cause you’d like us to support, please do reach out via our contact us page and hopefully we can find a way to make magic together.

The Fluffy Cloud was built in Brooklyn and made its world debut at Burning Man 2019.